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“Keep it simple stupid,” less is more

Superfluous prose is the ego at large, keep it in check.

Make your point in a simple, clear, concise manner, then move on. For those of us trying to make it as writers, that should be a cardinal rule. Readers want us to get to the point. They have been gracious to give us their time — respect that. …


The other day, my Facebook feed contained a post announcing the mother of a friend had turned 100. I hit the like button and added a smiley-face emoji. I even typed a comment. I know, comments can be time-consuming. …


2021 is a long way from 1976 in so many ways

My sister sent me an old faded picture. It is a shot of a dozen or so young laughing faces. We were sitting around a long table strewn with half-empty beer glasses and packs of Marlboro reds. We were young. We were innocent. We had no idea!

She thought the…


The ego is always first to show up

“As your life changes, it takes time to recalibrate, to find your values again. You might also find that retirement is the time when you stretch out and find your potential.” — Sid Miramontes

The end

The goodbyes were said and a few half-hearted “stay in touch” promises. There was a warm…


Free-markets under assault

I love Amazon! Why wouldn’t I?

They sell anything one could imagine within the limits of the law, at a reasonable price. They have it at your front door quicker than you can say, “Jeff Bezos is a robber baron.” They will even deliver your stuff on a Sunday! …


It is a success no matter how many are sold

When you see yourself somewhere in my experiences, or I raise an emotion in you — that is when I have done my job as a writer. Writers do not leave their dirty laundry behind closed doors. It is our job to show you who we are, the good and…


There is so much more to writing well than churning out content

I don’t want to be a writer who churns out “content.” That is a job. I want to do more.

I want to stir your soul, not your ego. I want to appeal to your humanity. I want to breach your emotional firewall and poke at your vulnerabilities. I want…


Christmas was made for miracles

Dear Santa,

Hi, I hope you have been well since I last wrote. I know, it has been too long, my fault not yours. Fifty-five, sixty years or so? Time flies!

I could give you some lame excuse; life gets in the way, busy at the office, bla-bla-bla. You don’t…


Stuff does not just disappear

I asked my mom if I could watch tv. She said no, now is not the time. She wasn’t angry — she was sad. I didn’t know what else to do. It was an awkward morning.

My father had died the night before. I was 11.

The conversations going on…


The good, the bad, and the ugly

I am intrigued by the whole side hustle economy. I have read books on the subject, listened to the podcasts, and checked out the blogs. For a long time, I was a watcher rather than a doer. …

Mcgeno

Growing up in the 1960’s made me skeptical. gene@lifebymcgeno.com

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